BBA
UG
BACHELOR OF BUSINESS ADMINISTRATION
It is a Bachelors’s degree offered to a student after completion of class 12.
The key subjects are mentioned below which are covered as a part of three-year course.
Modules
BBA 1st year
• Principles of Management
• Communication Skills
• Micro Economics
• Business Statistics
• Financial Accounting
• Business Mathematics
BBA 2nd year
• Marketing Management
• Marketing Research
• Financial Management
• Project Management
• Human Research Management
• Organizational Behaviour
BBA 3rd year
• Entrepreneurial Development
• Management Information System
• Business Environment
• Business Law
Electives
Elective A: Marketing
• Consumer Behaviour
• Advertising Management and Sales Promotion
Elective B:Finance
•Working Capital Management
• Corporate Taxation
Elective C: HRM
•Human Resources Development
• Wages and salary Administration